Your business is amazing—but is your design telling the same story? Whether it’s your website, social media or printed marketing materials, small mistakes can make a big impact on how people see your brand. Let’s fix that!
Mistake 1: Fonts that Fight Each Other
Using too many fonts or mismatched ones? It’s confusing for your audience and could drive them away.
The Fix: When choosing fonts, keep your logo and website in mind. For a logo, a script font or unique style can work well, but for your website, stick to clear, readable fonts for headlines (like Morisawa Role) and body text (like Poppins). Tools like Fontpair.co can help or check out our Design Resources Library for Font Pairing Guides, ready to use in Canva.
Mistake 2: Colors That Clash
Your colors should enhance your brand, not overwhelm it. Neon green with bright red? Ouch.
The Fix: Choose 3-5 brand colors and stick to them. Tools like Coolors.co can help you create a cohesive palette or become a Design Resources Library member for instant access to our ever-growing collection of Color Palettes and Mood Boards.
Mistake 3: Ignoring White Space
Filling every inch of your design screams chaos. Crowded designs make your audience tune out.
The Fix: Embrace white space—it gives your content room to breathe and makes key points stand out. Aim for a clean, balanced layout to keep your audience focused and engaged.
Mistake 4: Inconsistent Branding
Using different logos, fonts, colors and styles across platforms confuses your audience and weakens your brand identity.
The Fix: Ensure your logo is available in various formats for different uses, and maintain consistency in fonts, colors and style across all touchpoints—website, social media and print.
Mistake 5: Forgetting Mobile View
Most people view your content on their phones. If your design isn’t mobile-friendly, you’re losing them.
The Fix: Check everything—websites, email newsletters, even Instagram posts—on a phone before publishing.
Don’t Panic, Just Pivot!
Caught committing a design crime? It’s never too late to reform your brand. Small tweaks make a big difference.
Check out our Design Resources Library for free templates, tools, and tips to elevate your brand—no design degree required!
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