3 Easy Steps to a Standout Brand!

While a deep dive into developing your brand’s visual identity is the ultimate goal, let’s be honest: when you’re just starting out and wearing all the hats as a small business owner, that’s just not always an option!

Step 1: Define Your Visual Style

Before you think about logos or business cards, you need to define your brand’s visual style. This is the overall look and feel of your business. What colors, fonts and images reflect the vibe you want to give off? Utilizing color palettes and mood boards can help you visualize it. Keep it simple, and make sure it aligns with your brand’s personality.

Step 2: Create a Memorable Logo

Once you have your visual style, it’s time to create a logo that reflects it. Your logo is often the first thing people see, so it should be simple, recognizable and true to your brand. Think about the message you want to send and keep the design clean. Remember, less is often more!

Step 3: Be Consistent

Once you have your logo and visual style, the key is consistency. Use the same colors, fonts, and coordinating logos across all your platforms—such as your website, social media and marketing materials. Consistency builds trust and makes your brand easy to recognize.

Looking for easy-to-use resources to build your brand? Check out our Design Resources Library, where you’ll find all the tools, templates and inspiration you need to quickly take your brand to the next level.